In the north woods of Wisconsin, clear, clean lakes abound. Fishing is fine, and wildlife is plentiful. Outdoor recreation and adventure is a main draw for out-of-state visitors. 15,000 lakes are enjoyed by swimmers, fishermen and fisherwomen and boaters. The deep, cool woods provide wonderful hiking and horseback riding trails.

Below the wooded north country lies America's dairy land, where cows are king (make that queen). Wisconsin's dairy farms lead the United States in the production of milk, cheese, and butter, providing 40% of the nation's cheese and 20% of its butter. Picturesque farms, sun-dappled fields, contented cows...

Wisconsin is also a leader in the manufacture of machinery and produces more paper than any other state.